What if influencer marketing wasn’t just a marketing cost, but a revenue-generating channel for your brand? Sounds too good to be true? Keep reading—you might be surprised by what performance influencer marketing can do.
The Traditional Influencer Marketing Model
Let’s start with the basics. Traditional influencer marketing involves paying influencers to create and share content that promotes your brand. You invest a budget, they share posts, and you hope for the best. Metrics like likes, comments, and shares are nice to see, but how do you know if it’s actually driving sales or new customers?
For years, brands have operated on this “hope for the best” model, spending large budgets without clear returns.
Enter Performance Influencer Marketing
Now, imagine a world where you only pay influencers for real, measurable results. This is the world of performance influencer marketing.
Instead of just paying for content, you pay based on actionable outcomes—whether it’s clicks, sign-ups, conversions, or actual sales. It’s not about likes or engagement; it’s about delivering actual business results.
In this world, influencers aren’t just content creators. They’re your business partners, incentivized to drive performance. You set clear KPIs (key performance indicators), and you only pay when those KPIs are hit.
Why It Works (And How It Can Pay You Back)
Performance influencer marketing is the ultimate game-changer because it turns your influencers into profit-generating assets. When influencers are motivated to deliver results, they put in the effort to craft content that actually drives conversions. They understand that their compensation depends on how well they perform, not just how many followers they have.
Here’s how it can pay you back:
- Measurable ROI: You know exactly where your money is going and what you’re getting in return.
- Scalability: With performance campaigns, you can scale faster and smarter. Pay for performance, and keep your costs aligned with the results you’re getting.
- Accountability: Unlike traditional influencer marketing, performance campaigns ensure that every influencer is accountable for delivering specific outcomes. It’s a partnership, not a “post and pray” scenario.
- Increased Brand Loyalty: When influencers work with you to meet specific goals, they feel more invested in your brand’s success, leading to stronger, more authentic partnerships.
How Raise Makes It Happen
At Raise, we’ve reimagined influencer marketing to focus on performance. With our platform, you can run performance campaigns with influencers who are incentivized to hit clear goals—whether that’s driving traffic, increasing conversions, or generating leads.
Here’s how we make it happen:
- Smart Influencer Matching: We connect you with influencers who are aligned with your goals.
- Clear KPIs: You set the goals, and influencers work towards them.
- Trackable Results: Our platform tracks everything, so you can see exactly how well your campaigns are performing in real time.
It’s a no-brainer for brands who want to scale their influencer marketing efforts with precision and accountability.
The Bottom Line: Pay for Results, Not Posts
So, what if influencers could actually pay you back? The answer is simple: they can, with performance influencer marketing.
By shifting from traditional influencer marketing to performance-based campaigns, you can stop throwing money at posts that may or may not work. Instead, you pay for results—meaning more sales, higher ROI, and smarter use of your marketing budget.
Ready to turn influencer marketing into a performance channel?
Reach out to us at Raise, and let’s build campaigns that deliver.
