Privacy Policy

Effective Date: 15/06/2024
Last Updated: 18/04/2025

This Privacy Policy describes how Continuum Media (“Company”, “we”, “us”, “our”) collects, uses, processes, and discloses your personal data when you use Raise (“Raise”, the “Platform”, the “Service”), including through integrations with third-party platforms such as Facebook, Instagram, TikTok, YouTube, and Google.

We are committed to protecting your privacy and handling your personal data transparently and securely, in compliance with applicable data protection laws.

1. Who We Are

Raise is a digital platform operated by Continuum Media, designed to help influencers and brands manage their social media collaborations, track content performance, and access social analytics using data retrieved via third-party APIs.

Our contact details:
Continuum Media
šŸ“§ Email: [email protected]
šŸŒ Website: https://brandraise.io

2. What Personal Data We Collect

We collect various types of personal information, depending on how you use our services:

a. Account Information

  • Full name

  • Email address

  • Phone number (optional)

  • Country and language preferences

  • Profile photo (if provided)

b. Platform Usage Data

  • IP address

  • Browser type and device info

  • Page views, actions taken

  • Login/logout timestamps

  • Session identifiers

c. Social Media Data

When connecting your Facebook, Instagram, TikTok, YouTube, or Google accounts to Raise, we access only the data you authorize us to collect, as detailed below.

We use the Facebook Graph API and Instagram Graph API to retrieve the following information (with your consent):

  • Account name, username, and profile image

  • Number of followers, engagement rate

  • Post-level data (likes, comments, reach, impressions)

  • Demographic and location insights (where available)

  • Stories and reel analytics (if accessible via API)

This information is used solely for:

  • Performance analytics

  • Campaign reporting

  • Influencer discovery and benchmarking

We do not use this data for advertising purposes or share it with third parties without your consent.

You may revoke access anytime through your Facebook Settings.

Raiseā€™s use and transfer of information received from Facebook and Instagram APIs complies with Facebookā€™s Platform Terms and Data Policy, including any applicable Limited Use requirements.

4. TikTok Data

We use the TikTok for Developers API to access analytics data for TikTok Creator or Business accounts, such as:

  • Public profile data (username, profile photo, bio)

  • Video performance metrics (views, likes, comments, shares)

  • Audience analytics (country, region, gender where available)

  • Engagement and growth trends

This data helps us generate insights and match influencers with brand campaigns.
You may revoke access anytime through TikTok App Settings.

We comply with TikTokā€™s Developer Policy and Privacy Policy.

5. YouTube and Google Data

When users authorize Raise via YouTube API Services and Google OAuth, we access:

  • Channel ID, name, and public metadata

  • Video metrics (views, comments, likes)

  • Subscriber count, audience regions

  • Engagement stats and publishing history

This information supports profile performance dashboards and brand matching tools.

Raiseā€™s use and transfer of YouTube and Google data complies with the Google API Services User Data Policy, including Limited Use.
You can revoke access via your Google Account Permissions.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience, analyze site traffic, and personalize content. The following types of cookies may be used:

  • Essential Cookies ā€“ Required for site functionality

  • Performance Cookies ā€“ To collect aggregated analytics

  • Functionality Cookies ā€“ To remember preferences

  • Third-Party Cookies ā€“ Set by services like Google Analytics or social media integrations

You can control or disable cookies in your browser settings. Disabling certain cookies may affect platform functionality.

7. Log Files and Analytics

Raise collects standard log file data when you access the platform. This may include:

  • IP address

  • Browser and device information

  • Time and date of access

  • Pages visited

  • Referring URL

This data is used for:

  • Troubleshooting issues

  • Preventing fraud or abuse

  • Platform analytics and optimization

8. Legal Basis for Processing

We rely on the following legal grounds to process your data:

  • Consent: When you explicitly authorize us to access third-party data (e.g., TikTok, YouTube).

  • Contractual Obligation: To deliver the services youā€™ve signed up for.

  • Legitimate Interest: For analytics, platform improvement, and fraud prevention.

  • Legal Compliance: To comply with legal obligations or law enforcement requests.

9. Data Sharing and Third Parties

We do not sell your personal data. However, we may share your data with the following trusted third parties:

  • Cloud hosting providers (e.g., AWS, Google Cloud)

  • CRM and email communication tools

  • Analytics services (e.g., Google Analytics)

  • Payment providers (if applicable)

  • Legal authorities (only if required by law)

All third parties are contractually obligated to safeguard your data and use it only for authorized purposes.

10. Data Security

We implement industry-standard security measures including:

  • SSL encryption

  • Secure OAuth authentication

  • Encrypted database storage

  • Role-based access control

  • 2FA for admin accounts

While no system is 100% secure, we take reasonable steps to protect your data from unauthorized access or disclosure.

11. International Data Transfers

Raise may process your data on servers located in countries outside your own. If you are in the European Economic Area (EEA), we ensure that:

  • Data transfers are made under Standard Contractual Clauses (SCCs)

  • Adequate safeguards are in place as required by GDPR

12. Data Retention

We retain your data only as long as necessary to:

  • Provide our services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

If you delete your account or withdraw consent, your data will be removed within a reasonable time unless otherwise required by law.

13. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Delete your data

  • Restrict processing

  • Object to data use

  • Request data portability

  • Withdraw consent at any time

To exercise these rights, please contact us at [email protected].

14. Childrenā€™s Privacy

Raise is not intended for use by children under 13 (or under 16 where applicable). We do not knowingly collect data from minors. If you believe we have collected such data, please contact us immediately for deletion.

15. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in technology, legal requirements, or our services. Updates will be posted with the “Last Updated” date above. If the changes are significant, we may notify you via email or within the platform.

16. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or your data, please contact:

Continuum Media
šŸ“§ Email: [email protected]
šŸŒ Website: https://brandraise.io