What’s the latest in Influencer Marketing?
Should Influencer Marketing Be Always On? Here’s Why the Answer Is Yes.
In the UAE, some things just have to be always on—like your AC in summer, your Salik tag on Sheikh Zayed Road, and your Wi-Fi when guests come over. But here’s something most brands forget:...
The Fake Follower Trap: How Smart Brands Stay One Step Ahead
In the fast-moving world of influencer marketing, numbers don’t just tell a story—they sell one. But what happens when the story isn’t real? Influencer marketing is booming. Brands are spending...
What Influencers Wish Brands Knew Before Sending a Brief
"You’re doing it wrong." That’s the first thought many creators have when they open a campaign brief that’s bloated, vague, or completely out of touch. While brands may believe they’re giving...
Why the Hybrid Influencer Model is the Future of Performance Marketing
Influencer marketing isn’t just about likes, comments, and shares anymore. Brands are demanding more. Results. Conversions. Real ROI. That’s why the hybrid influencer model is fast becoming the...
What If Influencers Could Pay You Back?
What if influencer marketing wasn’t just a marketing cost, but a revenue-generating channel for your brand? Sounds too good to be true? Keep reading—you might be surprised by what performance...
Choosing the Right Influencer Isn’t About Size – It’s About Fit
Ever felt overwhelmed by the sea of influencers out there? With terms like nano, micro-influencer, and mega-influencer being tossed around, it’s easy to wonder: Who should I collaborate with? The...